In this article I am going to describe more article writing tips that will enhance an already well written article. You will probably notice that some of the tips could also apply to a sales presentation. After all whether speaking or writing we want to convey our information in a way that is informative, easy and enjoyable to read, and of course use acceptable speaking or writing techniques.
As much as possible be clear on who are writing to. By that I mean are your readers mature members of the niche you are targeting or are they most likely just starting out?
Use an article title that will draw readers to your article. Make your title catchy, and relevant to your article. Use descriptive words that cause people want to read the article. A title 3 Ways to Make Ice Cream at Home world be more compelling than Make Ice Cream at Home.
In the body of the article use numbered lists or ABC lists to make your points stand out. From time to time use sub headings to emphasize important parts of the article. Not all articles lend themselves to lists and subheadings. If they do not fit with your message do not use them. Avoid long sentences and long paragraphs. In a lot of cases long paragraphs simply will not be read. Short paragraphs with white spaces in between is more restful for the eyes and have a better chance of being read.
Use words and phrases that can be readily understood. You are not writing your masters thesis. If your readers have to stop and look up the meaning of words, the rest of your article will go unread. It has been said that newspapers write as though their audience has a junior high or middle school education.
Use words that convey excitement or passion about your presentation. Sometimes being a little controversial is better than a boring humdrum approach. You will have more readers and comments.
Be genuine or transparent. Stay away from hidden agendas. I know your overall intent is to interest your readers in what your are proposing, just do not be devious about it. On articles make your author resource box interesting and recommend what your are promoting in an soft sell manner. The resource box is a place to present your qualifications or expertise about the subject you are writing about. If your article is interesting and easy to read your article reader may feel your recommendation may be interesting.
Provide you readers with quality information that they may put to use. You may not want to put all your cards on the table. You do want to put enough information in your article to benefit your reader and cause them to seek more. And what better place to find more information than your resource box.
Some article directories allow article submission with anchor links in the body of the article. Be careful when you do that. With an online article your reader could click away and stay away and miss the information you have for them in your resource box.
