The average salesletter gets around 2% conversion. That means 98 out of
ever 100 people you send to the site will NOT buy. What happens to
those folks? They either walk awayempty-handed never to be seen again, or
they join the list and get a variety of offers presented to them. Either way, it’s not
going to help you in the long run.
That’s a LOT of wasted effort, isn’t it? You’re looking at a relatively small payday for your
investment of time and money in getting visitors to click thru your affiliate link.
Fortunately, there’s a better way. A much better way.
And that is key #1: “capture the subscriber first”

