Your marketing efforts need to be directed to meeting your customer needs or in many cases your potential customer needs. We all want to make the most sales possible and achieve a good return for our efforts. One of the best ways to do that is to understand the needs, wants and desires of your customers and develop marketing tactics to meet those needs, wants and desires.
Keep marketing as simple as possible. I have been to splash pages that ask for first name, last name address, telephone number, City, State and email address when all that is needed for your list is first name and email address. Have you ever clicked a link to get to your download link and have to search a web page trying to find a link to the product you want.
People looking for information on the internet don’t always read the complete post or article. They tend to scan and click away to another site in their search for information. Sometimes they are randomly surfing. In any case your marketing tactics should include attention grabbing headlines, a provocative question or statement and maybe a interesting graphic. Use caution with graphics as if they are not used prudently may clutter up your message.
In your marketing emphasize the benefits of your product or proposal. We all look at an offering in terms of how will the product benefit me or how will this help me with my problem. In other words whats in it for me. If your marketing efforts address those questions you will have interested people reading your material. After presenting the benefits of your product you may then want to bring out some of the outstanding qualities of your product such as now available at a large discount, periodic updates are included with purchase and this product is only available from wwwinc for a limited time.
Some key marketing points to address in your marketing campaign,
Know and understand your potential market.
Clearly emphasize the benefits of your product. Demonstrate value. Let them know what is in it for them. People are interested in what your product can do for them.
Choose headlines that attract readers. Remember you may have only a few seconds to capture the attention of your readers.
Develop trust with your potential market by being believable and oriented toward the needs of your customers. If a customer purchases your product or service and they are pleased with it they may buy from you again. If they are not pleased they won’t.
Remove as much of the element of risk as you can. Many marketers transfer risk form the customer and to the marketer. This is usually done by having a money back policy if not completely satisfied for any reason. A time limit can be used here – return within 30 days etc. .
Testing your marketing methods is essential. Not every tactic works. Test your marketing methods. Weed out the non effective tactics. When you find a tactic that works, rinse and repeat.
