Splash pages play are important in your affiliate marketing program. Anyone responding to an marketing message whether an email, pay per click or ezine ad etc. will normally be directed to a splash age. This concept started when marketers began building their mailing list. In an effort to maintain contact with a visitor for follow up messages a mailing list was essential.
Although the main use of a splash page is to capture names and email address some marketers are adding additional functionality to the page. The best way to get a feel of how splash pages can be used is to look closely at the splash pages used by the marketers in the ezine advertising or respond to some cpc ads. If I listed several URL,s to several splash pages it would be considered advertising and I probably could not get this article published.
Generally the splash page will offer some kind of incentive in exchange for your contact information. People are becoming increasingly reluctant to turn loose of their contact information and incentives of high perceived value in some cases become quite compelling. In fact incentives to make the incentive offered more attractive are at times used. Often time restraints are placed on the incentive like -be sure and obtain your free ebook by May 1st -. This encourages us not to think about it for a period of time,but, to act now. Maybe you will see -don’t miss out I only have 75 of these available-. This introduces the concept of scarcity which motivates us to take action before it is to late.
Some marketers use a splash page to promote other offers or other sites. In my way of thinking another offer or another URL could cause people to click away from your splash page and significantly reduce the chance of capturing their contact information.
Once the contact information is captured then other offers and sites can be introduced.
Another way to introduce another offer is direct them to another offer site or A One Time Offer Site when the submit button is clicked on the splash page. The main consideration is to obtain mailing list information.
A nice looking and well presented splash page is a plus. Don’t clutter up the page with several graphics. It’s a good idea to show an image of the ebook, report or soft ware being used as an incentive. Keep the content form as the central focus of the page. If your discussion regarding the incentive offered is lengthy place the contact form in more than one location. Maybe place it at the top and middle or middle and end.
A splash page can be designed to be used with several different promotions. This simplifies the marketing effort and minimizes splash page creation. Having a separate splash page for each promotion has advantages over the one page fits all. They can be customized to bring out the benefits of how this incentive enhances the product or opportunity being presented. Possibly even a bigger reason in using a dedicated splash page is a separate splash pages simplifies tracking to see where the hits came from.
